{"id":238948,"date":"2024-05-22T16:53:22","date_gmt":"2024-05-22T14:53:22","guid":{"rendered":"https:\/\/volcanogrup.com\/outbound-marketing-vs-inbound-marketing\/"},"modified":"2024-06-05T13:31:11","modified_gmt":"2024-06-05T11:31:11","slug":"outbound-marketing-vs-inbound-marketing","status":"publish","type":"post","link":"https:\/\/volcanogrup.com\/ca\/outbound-marketing-vs-inbound-marketing\/","title":{"rendered":"Outbound marketing VS inbound marketing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_image src=&#8221;https:\/\/volcanogrup.com\/wp-content\/uploads\/2024\/05\/2.jpg&#8221; title_text=&#8221;inbound marketing vs outbond marketing&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Estem acostumats a con\u00e8ixer i aplicar als nostres negocis t\u00e8cniques pr\u00f2pies del marketing tradicional o <strong><em>outbound marketing<\/em><\/strong>, per\u00f2, avui dia, \u00e9s probable que veiem que totes aquestes t\u00e8cniques no s\u00f3n suficients per arribar als nostres objectius.<\/p>\n<p>Sovint, ens trobem amb usuaris i clients potencials que no volen ser interromputs mitjan\u00e7ant m\u00e8todes directes i unidireccionals, sin\u00f3 que necessiten ajuda per solucionar les seves necessitats o problemes amb contingut de qualitat i experi\u00e8ncies bidireccionals positives. Es aqu\u00ed on entra l\u2019<strong><em>inbound marketing<\/em><\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Principals difer\u00e8ncies entre l\u2019<em>outbound marketing<\/em> i l\u2019<em>inbound marketing<\/em><\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3><strong><em>Outbound marketing: <\/em><\/strong><\/h3>\n<ul>\n<li>Es caracteritza per utilitzar <strong> t\u00e8cniques centrades en el producte o servei <\/strong> per cridar l\u2019atenci\u00f3 del client amb l\u2019\u00fanic <strong>objectiu de vendre<\/strong>.<\/li>\n<li>Es basa en una <strong>comunicaci\u00f3 unidireccional<\/strong>, \u00e9s a dir, no hi ha una retroalimentaci\u00f3 directe.<\/li>\n<li>La seva aplicaci\u00f3 es basa en <strong>mitjans tradicionals<\/strong> <strong> i pagats<\/strong> (banners, r\u00e0dio, televisi\u00f3, premsa\u2026).<\/li>\n<li>Es dirigeix a un <strong>p\u00fablic massiu<\/strong> i es totalment <strong>impersonal<\/strong>.<\/li>\n<li>L\u2019efectivitat dels resultats \u00e9s <strong>dif\u00edcil de mesurar<\/strong>.<\/li>\n<\/ul>\n<h3> <\/h3>\n<h3><strong><em>Inbound marketing<\/em><\/strong>:<\/h3>\n<ul>\n<li>Es molt m\u00e9s que una forma de fer marketing: <strong> \u00e9s una filosofia<\/strong>. Una filosofia que es basa en <strong>atraure clients amb contingut \u00fatil i rellevant que aporti valor <\/strong> a totes les etapes del recorregut del comprador, de principi a fi, amb l\u2019objectiu de fidelitzar-los.<\/li>\n<li>Es basa en una <strong>comunicaci\u00f3 bidireccional <\/strong> en la que tant el receptor del missatge com l\u2019emissor intercanvien els papers constantment.<\/li>\n<li>Aplica <strong> t\u00e8cniques centrades en l\u2019usuari i el client potencial. <\/strong><\/li>\n<li>Utilitza <strong> mitjans digitals <\/strong> (xarxes socials, blogs, webs\u2026) i, per tant, es requereix un <strong>pressupost m\u00e9s baix<\/strong>.<\/li>\n<li>Es dirigeix a un <strong>p\u00fablic ben segmentat<\/strong>. Aix\u00f2 fa que els clients potencials estiguin millor qualificats i hi hagi m\u00e9s probabilitat de que comprin un producte o servei determinat.<\/li>\n<li><strong>Els resultats es poden mesurar efica\u00e7ment<\/strong>, el que permet optimitzar les campanyes constantment.<\/li>\n<\/ul>\n<p><strong> <\/strong><\/p>\n<h2><strong>Aspectes a tenir en compte en una estrat\u00e8gia d\u2019<em>inbound marketing <\/em> <\/strong><\/h2>\n<p>El primer pas per poder aplicar una estrat\u00e8gia d\u2019<strong><em>inbound marketing<\/em><\/strong> de forma efectiva, \u00e9s <strong>atraure tr\u00e0nsit a la web <\/strong> mitjan\u00e7ant diferents t\u00e8cniques com el posicionament org\u00e0nic als buscadors, el marketing de continguts i les xarxes socials. D\u2019aquesta forma, podem obtenir visites a la nostra web i <strong>aconseguir <em>leads <\/em> que es puguin convertir en clients potencials<\/strong>, a m\u00e9s d\u2019anar augmentant la nostra <strong> base de dades.<\/strong><\/p>\n<p>El <strong>marketing de continguts<\/strong> \u00e9s un dels pilars fonamentals de l\u2019<strong><em>inbound marketing<\/em><\/strong> i \u00e9s el que <strong>far\u00e0 que l\u2019usuari s\u2019interessi per nosaltres<\/strong> amb contingut de qualitat. Per tot lo anterior, \u00e9s molt important tenir una <strong> eina d\u2019automatitzaci\u00f3 del marketing <\/strong> que pugui agilitzar i centralitzar tots els processos per comptar amb una gesti\u00f3 efica\u00e7. D\u2019aquesta manera, podrem generar estrat\u00e8gies de <strong><em>lead scoring<\/em><\/strong> i <strong><em>lead nurturing<\/em><\/strong> que ens ajudi a <strong>convertir la nostra base de dades en clients<\/strong>.<\/p>\n<p>Un altre dels aspectes clau de l\u2019<strong><em>inbound marketing<\/em><\/strong> \u00e9s el <strong>testeig i l\u2019an\u00e0lisi dels resultats <\/strong> per <strong>optimitzar constantment les nostres campanyes<\/strong> i poder oferir <strong>contingut de qualitat a la persona adequada, en el lloc adequat i en el moment oport\u00fa.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Compatibilitat de l\u2019<em>outbound marketing<\/em> i l\u2019<em>inbound marketing<\/em> <\/strong><\/h2>\n<p>Que l\u2019<strong><em>inbound marketing<\/em><\/strong> tingui tants beneficis no significa que haguem d\u2019excloure per complet les t\u00e8cniques de l\u2019<strong>outbound<\/strong> a les nostres campanyes. De fet, un dels elements que podr\u00edem aprofitar \u00e9s l&#8217;<strong>abast<\/strong> de persones a les que es pot arribar per despr\u00e9s aplicar la metodologia <strong><em>inbound<\/em><\/strong> amb aquells usuaris que haguem atret als mitjans massius. Tot i aix\u00ed, no podem oblidar el fet de que lo ideal \u00e9s <strong>combinar ambdues disciplines<\/strong> i en cap cas excloure una d\u2019elles. La clau est\u00e0 en <strong>integrar tot el marketing sota una filosofia <em>inbound<\/em>.<\/strong><\/p>\n<p>A <strong>Volcano Grup<\/strong>, ens involucrem al teu projecte de principi a fi, acompanyant-te durant tot el proc\u00e9s de publicitat o marketing que el teu negoci necessita, amb la premissa d\u2019aconseguir els objectius que faran cr\u00e9ixer el teu negoci.<\/p>\n<p><a href=\"https:\/\/volcanogrup.com\/hablamos\/\"><strong>Contacta amb nosaltres<\/strong><\/a> per m\u00e9s informaci\u00f3 i estarem encantats de formar part del teu projecte!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estem acostumats a con\u00e8ixer i aplicar als nostres negocis t\u00e8cniques pr\u00f2pies del marketing tradicional o outbound marketing, per\u00f2, avui dia, \u00e9s probable que veiem que totes aquestes t\u00e8cniques no s\u00f3n suficients per arribar als nostres objectius. Sovint, ens trobem amb usuaris i clients potencials que no volen ser interromputs mitjan\u00e7ant m\u00e8todes directes i unidireccionals, sin\u00f3 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":238637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[116,117],"tags":[],"class_list":["post-238948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-digital","category-marqueting-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Outbound marketing VS inbound marketing: descobreix les difer\u00e8ncies<\/title>\n<meta name=\"description\" content=\"Descobreix les difer\u00e8ncies clau entre outbound m\u00e0rqueting i inbound m\u00e0rqueting. 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